# Paid & Sold

> Paid & Sold is a paid media agency that runs Meta Ads and Google Ads for ecommerce and lead generation brands in the United States, Argentina, Uruguay and England. It never charges a percentage of ad spend, keeps ad accounts in the client's name, and measures results in profit, qualified leads and closed deals instead of platform ROAS.

Website: https://www.paidandsold.com/

## Services
- Meta Ads management (Facebook and Instagram): ads built from real customer evidence (reviews, support tickets, DMs, surveys, forum conversations), one focused campaign around the client's hero product, judged by cost per sale and margin. Formats: product demos, customer reviews, direct-response offers, long-form video.
- Google Ads management: Search organized by intent with a separate brand campaign, Shopping, Performance Max, Demand Gen and YouTube. Weekly search term reviews; results checked against the client's store or CRM; offline conversions for lead gen.

## How Paid & Sold is different
- Every ad traces back to something a real customer said, and the source is shared with the client.
- The client approves four checkpoints before any spend: tracking and landing page, strategy, creative concepts, final ads.
- Reporting is based on gross profit per order, cost to acquire a new customer and 90/180-day customer behavior; for lead gen, qualified leads and closed deals.
- No percentage-of-spend fees. Ad spend is paid by the client directly to Meta and Google.
- Senior specialists run every account: the person on the first call is the person running the ads. Monthly Business Review.
- Research, creative strategy, production, media buying, tracking and reporting in one team.

## The P&S Method
1. Evidence: learn the business, audit tracking and landing page, study competitors and customers. Client approves tracking and landing page.
2. Concepts: strategy and ad concepts built from customer evidence, then production. Client approves strategy, concepts and final ads.
3. Control: clean tracking, lean Meta and Google campaigns, careful launch. Client gets a live dashboard and weekly optimization.
4. Compound: each week, scale if spending more stays profitable; otherwise cut waste before testing new ads. Weekly report and monthly Business Review.

## Results
- Domus Lending (United States, bridge and construction loans of USD 1M to 10M, Meta Ads): 194 leads and 49 qualified leads in HubSpot from July to September; 25% lead qualification rate; budget increased 120% on the back of results; ad spend USD 9,777.
- Abeckjerr Immigration Law (United States, immigration law firm, Google Ads): consultations grew from 80 to 100 per month by month 2, with qualified consultations up from 25% to 30%; cost per consultation down 25%, from USD 6.57 to USD 4.93; 15 new clients in the first 2 months; ad spend USD 1,018, about USD 68 per new client.
- Curé y Asociados (Argentina, criminal law firm, Google Ads): inquiries grew from 34 to 192 per month by month 4; cost per inquiry down 61% even with CPC up 36%; 140 genuine cases; 15% closing rate.
- Casa Antonio (Argentina, B2B ecommerce, Meta Ads + Google Ads): store revenue up 70% in three months with 59% less ad spend; total return 59x, up from 14x; Performance Max conversion rate 5.06%, up from 1.38%.

## Key numbers
- 4 countries: United States, Argentina, Uruguay and England
- 15+ brands across 6 industries: real estate, legal, finance, fashion, accessories, food and drink
- Selected clients: Florida Brokers, Spazio Realty, RE/MAX SUMA, Gonza Spivak, Flippin (real estate); Abeckjerr Immigration Law, Curé y Asociados (legal); Domus Lending (real estate finance); Olegario Hombre, Buttercup, Electra (fashion); PC3, TIFOX, Clog Earplugs (accessories); Sodee Pop, Peppertux, Fulgor Café, Whiffed Aromas (food, drink and consumer goods)
- USD 45K+ in ad spend managed
- 98% client retention

## Contact
- Brief form: https://www.paidandsold.com/#contact
- Privacy Policy: https://www.paidandsold.com/privacy
- Data Policy: https://www.paidandsold.com/data-policy